Data2Bots, an IT Consulting Company is seeking a qualified Technical Digital Marketing Specialist. This role requires a deep understanding of digital marketing technologies and analytics. You will be responsible for implementing and optimising digital marketing strategies to drive growth and engagement to ensure delivery of our software solutions and talent placement
SKILLS, QUALIFICATIONS, AND REQUIREMENTS:
Bachelor's degree in Marketing, Social Science, or a related field.
3-5 years of experience in digital marketing, with a focus on talent placements.
Proven experience with marketing analysis is a plus
Strong understanding of SEO, social media advertising, email marketing, and content marketing.
Proficiency in Google Analytics, Google Ads, and other digital marketing tools.
Excellent analytical skills and ability to interpret data.
Strong problem-solving and troubleshooting skills.
Ability to work independently and as part of a team.
RESPONSIBILITIES:
Implement and manage various digital marketing tools and platforms, including Google Analytics, Google Ads, LinkedIn Ads, lead generation, Email marketing tools and automation, and CRM systems.
Stay up-to-date with the latest digital marketing trends and technologies.
Develop and write engaging content for various platforms (e.g., website, social media, email newsletters) to increase brand awareness and drive conversions.
Troubleshoot technical issues and optimize platform performance.
Analyze website and campaign performance metrics to identify trends and opportunities.
Use data to inform strategic decisions and optimize marketing efforts.
Develop comprehensive reports on campaign performance and ROI.
Conduct technical SEO audits to identify and fix website issues.
Optimize website structure, content, and meta tags for search engines.
Monitor and improve website rankings and organic traffic.
Develop and implement marketing automation workflows.
Automate repetitive tasks using marketing automation tools to increase efficiency.
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