Data2Bots, an IT Consulting Firm is seeking an experienced Content Marketing Specialist to develop comprehensive content strategies that drive engagement and sales results. This role requires a proven track record in content strategy, copywriting, and converting content into sales opportunities. This role is part of the Sales and Growth Team (Talent as a Service) within the Business Development Chapter. The team is responsible for identifying, engaging, and cultivating strategic relationships with European companies that have significant or recurring talent placement needs. The position reports directly to the Sales and Growth Manager (Talent as a Service).
ABOUT US
We are a forward-thinking company dedicated to unlocking the potential of young African talents and connecting them with businesses worldwide. Our mission is to harness the human capital of African talents to shape tomorrow's global workforce. To expand our presence in Europe, we’re looking for a creative professional to lead our content strategy initiatives within the EU market.
SKILLS, QUALIFICATION AND REQUIREMENTS
Bachelor's degree in Marketing, Communications, or related field
3-5 years of experience in content marketing or related field
Minimum 2 years of direct sales or sales enablement experience
Demonstrated success in developing content strategies that drive sales
Excellent communication and interpersonal skills.
Strong understanding of neuromarketing principles and sales psychology
Proven track record in managing successful social media campaigns
Experience with content analytics, A/B testing, and sales metrics
RESPONSIBILITIES
Lead the development and implementation of content strategy, ensuring alignment with brand voice and target audience needs
Oversee content workshops and conduct A/B testing to optimize content performance and conversion rates
Direct the overall tone and messaging across all content platforms
Develop advanced copywriting strategies incorporating neuromarketing principles
Create compelling sales-focused content that drives lead generation and conversions
Mentor and guide junior team members and interns
Analyze content performance metrics and sales conversion data to adjust strategies